USES

• "The past is represented by the old families, the old houses, the old pieces of furniture, the old servants, old fortunes and the old family traditions".
• "The present reflects the culture and the atavisms of its great families which knew to perpetuate, to the wire of the centuries, their traditions and the essential uses which represent them, while knowing to make them evolve".

WHAT IS BCBG TODAY :

• To make the hand-kissing
• Understatement
• The green loden cloth
• The Hermès scarf
• The Mont Blanc pen
• The Hermès notebook
• To have a French car
• The notebook of the day of the Figaro newspaper
• Rallys
• The bridge (cards)
• To write letters and to answer those which one receives
• To say "at Home" even if we remains in a castle or in apartment
• To speak English with the Oxbridge accent
• To go hunting
• To play golf, tennis
• Never speak about its origins
• To say The "la Motte"
• Speaking about the family and not the "de la Motte"
• To have a priest in his family or among her friends
• To receive friends in all simplicity with sufficient size
• To speak with all in a simply way
• Never show its feelings in public
• Prefer the good taste to comfort

WHAT IS NOT BCBG :

• To be seen on Les Champs-Elysées during the weekend
• To roll in Ford, pale, new blue
• To go hunting and say that it is in the Sologne
• Arrive on time at a reception
• To spend its holidays in a club or in the caravan
• To play "tiercé"
• To look at television Saturdays evening
• To speak about money, personal problems
• To live in suburbs
• To be anticlerical and antimilitarist.